Monday, October 22, 2012


From a Dole Institute press release by Heather Anderson:

LAWRENCE — Sasha Issenberg, Slate journalist and author, will be at the Dole Institute of Politics at the University of Kansas discussing his latest book, “The Victory Lab: The Secret Science to Winning Campaigns” in a Dole Forum event at 7:30 p.m. Tuesday, Oct. 23. It is free and open to the public.

It’s been done in sports and now Issenberg presents the untold story of the analytical revolution upending the way political campaigns are run in the 21st century. “The Victory Lab,” dubbed “’Moneyball’ for politics” by “Politico,” uncovers the secret history of modern American politics, which helped to decide the 2004 and 2008 races and have become essential to the campaigns of Barack Obama and Mitt Romney.

Read the complete news release at

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